Holiday (Modern Salon), Holiday 2017

HOLIDAY FACE BODY HOLIDAY TIPS TRENDS winter of love To help you plan for a successful season CosmoProf Artistic Team members provide a trend report and industry experts share their advise for jingle belling your way to top sales numbers Catwalking Getty Images Catwalking Getty Images observations from the runway We know that the fall winter fashion scene leading up to the holidays heavily influences holiday hair and makeup which is why CosmoProf Artistic Team members have been watching the runway They predict a modern spin on retro looks to make your holidays a bohemian beauty love fest Larisa Love owner of Larisa Love Salon @ larisadoll says hair trends will bring updated shags and hippy vibes to complement fashions fur retro hats western looks and nudes Hair color will have lots of dimension Beatnik street style morphing into 60s hair and makeup will accompany a trend toward minimalism forecasts Lo Wheeler owner of Wheeler Davis Salon @ 10 Holiday 2017 modernsalon com lo_ wheelerdavis Well see blunt cuts fringe big brows and cat eyes along with more solid hair color in muted jewel tones and warm apricot coppers and golds she says Fashion will focus heavily on individuality and comfort predicts Jacob Khan owner of Jacob K Hair @ jacobkhan Well see patterns and old favorites with a modern twist in hair color we will continue to see natural blending and more earth tones browns golds and greens Christina Kreitel owner of Intrepid Studio Salon @ christinakreitel foreshadows longer looks defining the new shag with fashion colors giving way to more natural shades MERCHANDISING OPTICS What can you do to have product walking out your door One word Displays says Wella Top Artist Claudio Lazo Make them interesting and out in the open Focus on the clients journey through the salon and highlight key areas window reception desk retail area advises Elizabeth Richardson Matrix AVP of business development and channel marketing Richardson suggests Promote holiday offers on an easel Many brands provide templates to help you and the easel can perch on retail shelves at the reception desk or on nesting tables Wrap the shippers the holiday kits come in with festive wrapping paper and use them to display the kits to add a bit of sparkle Purchase festive gift bags and tissue paper that work with the look and feel of your salon Display empty bags stuffed with tissue and then grab one for the client who purchases a holiday offer Bridget Kirby visual merchandising manager for Paul Mitchell recommends placing gift sets neither too high nor too low Eye level is buy level says Kirby encouraging salons to use campaigns like Paul Mitchells Give More Love to tell the story of the season Storytelling is a powerful way to connect with your guest Catwalking Getty Images Elie Saab Jeremy Scott Issey Miyake